Blue Art

Blue Art is an idea born from the passion for denim, art, and their culture, along with the fascination with sustainable practices and inclusivity solutions and how they are changing the fashion industry.

The idea consists of a collaboration between True Religion's denim brand and the famous worldwide artist Jeff Koons.

Here, customers will have both the possibility to enjoy a pre-made garment with different Jeff Koons designs or personalize their own with cloth patches designed by the artist too.

Credits

Maria Vittoria Nava