Put Yourself on Your Denim

The aim of this project was to create an effective innovative campaign for a pop-up store.

The “Put Yourself on your Denim” campaign consists of an innovative marketing strategy for the denim brand RE/DONE.

A collaboration between RE/DONE denim brand and four different artists will come to life. The pop-up store will host workshops for customers where the artists will show how to personalize denim with different techniques.