Major Project

This paper aims to explore the current state of research on the topic of inclusivity in fashion. An analysis of the commercial strategies of two luxury brands - Savage x Fenty and Golden Goose- was key to understanding how luxury brands react to the topic. In addition, a mix of Primary and Secondary research methods has been adopted, consisting of field interviews and a survey on one hand, and a collection of contemporary and academic resources on the other.

The literature review revealed that inclusivity in fashion is always becoming more important in this industry as an influencer on the purchasing reasons of the customer and contributor to the development of innovative fashion products.

Moreover, the survey results highlight how practically all the respondents (97%) agree that “Inclusivity must be incorporated into products and commercial decisions taken by companies”.

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